Protecting luxury with precision.

Advanced solutions for secure authentication in the high-end market.

Tailored applications in the luxury goods industry

  • Fashion & Apparel

    Luxury fashion and apparel brands can integrate embedded product information directly into threads and fabrics, ensuring unparalleled authenticity and traceability. This invisible yet robust technology allows each garment to carry a unique, tamper-proof signature, safeguarding against counterfeiting and gray market diversion. Select authenticators and authorized stores can use in-field handheld devices to instantly verify and trace individual product components, from high-end textiles to custom embellishments. This seamless authentication system enhances brand protection, streamlines supply chain transparency, and reinforces consumer confidence in every exclusive piece.

    thread traceability

  • Watches & Jewelry

    Luxury watches and jewelry brands can incorporate Intelligent Material® within gold and other precious metals for embedded authentication. By integrating composition marking, brands can verify the integrity of materials and identify fraudulent or mismatched components within intricate watch movements and jewelry settings. Select authenticators and authorized retailers can use in-field handheld devices to confirm the provenance of precious metals, detect unauthorized alterations, and ensure every piece meets the brand’s exacting standards. This advanced security solution upholds the exclusivity of high-end timepieces and fine jewelry.

    precious metal authentication

  • Eyewear

    Luxury eyewear brands can enhance authenticity and security by embedding product information directly into both frames and lenses, enabling precise traceability and serialization. This technology ensures that every component, from high-end acetate and titanium frames to premium optical and tinted lenses, carries a unique, verifiable signature. Select authenticators and authorized retailers can use in-field handheld devices to instantly confirm origin, detect unauthorized part substitutions, and ensure compliance with brand standards. By safeguarding against counterfeiting and parallel market diversion, this solution reinforces exclusivity, maintains quality control, and enhances consumer trust.

    product serialization

component tracing

composition marking

sewn-in authentication

Intelligent Material® is seamlessly extruded into various fiber types, embedding a unique, traceable signature linked to brand identity, manufacturing and distribution sites, and product composition. Designed for anti-counterfeit and anti-grey market protection, it can be authenticated in-field or at ports of entry. Integrated at a precise ratio with key ingredients—such as dyes, antimicrobials, polymer units, and additives—Intelligent Material® ensures product integrity at every stage. Its concentration is monitored in-line during manufacturing for quality control and verified at secondary manufacturing sites to prevent dilution. Handheld devices instantly read both concentration levels and unique material identifiers, enabling non-destructive authentication across the entire supply chain.

Key Features

  • Non-cloneable, non-destructible through product life cycle

  • Seamless integration into manufacturing

  • No impact on material quality or appearance

  • Non-intrusive detection

  • Real-time monitoring

  • Cost-effective

1:1 serialization

NovaVera’s LightMap® technology captures a unique “constellation” within a random dispersion of Intelligent Material®, creating a one-of-a-kind, immutable signature for 1:1 serialization. This cutting-edge solution can be seamlessly embedded into or coated onto any product—from luxury handbags and watches to even the clear lenses of high-end sunglasses—without altering appearance or performance. The same random dispersion of Intelligent Material® can also be applied in inkjet printer ink for secure packaging and hangtag applications, ensuring that every label carries a hidden, verifiable fingerprint. Unlike RFID, which is susceptible to hacking, cloning, and physical tampering, LightMap® is invisible, embedded at the material level, and completely unhackable. This ensures unparalleled security, enabling instant authentication with handheld devices while preserving the exclusivity and integrity of luxury goods.

Key Features

  • Multi-level authentication

  • Component and packaging solutions

  • Inkjet printing compatible

  • No impact on material quality or appearance

  • Non-intrusive detection